Email Marketing

Quite simply the most cost-effective way of reaching large groups of people.  A well-executed email campaign can deliver better results than a postal mail campaign and it costs significantly less.

We can design, create and deliver your email campaigns.  Not only will the emails go out branded and styled to maintain a cohesive look and feel to your website and printed literature, but you'll also be able to track and monitor performance, see who has opened the emails, who has unsubscribed and who clicked on links back to your website. 

If you link the email campaigns to your website statistics package for monitoring website performance, you can quite literally have more information than you would know what to do with!

The sample below shows some typical results from an email campaign, providing you with unique opens, bounces and click throughs.  We can explain all of this and what it means when preparing your campaigns for you.

Mashups!

A mashup is effectively a hybrid of web applications. As briefly mentioned above, we suggest using your email sending client Campaign Monitor with Google Analytics to track any email recipients as they arrive on your website.  This will give you information on them being sent and receiving the email, clicking through to your website and then tracking them around your website, with the ultimate aim that they get in touch with you or purchase something from your website.   The power of tools like this is immeasurable for any web-savvy business.

For more information on how we can help you reach more customers, please get in touch with us.